Game developers from Ubisoft Sofia participated in a MAR[ch]ATHON to raise funds for the BFW’s cause
We are extremely proud to announce that Ubisoft Sofia took part in the celebration of the Women’s History Month and the 8 of March with their own initiative. The company organized its own charity MAR[ch]ATHON for its team, and the raised funds were donated to the Bulgarian Fund for Women.
To participate in this first edition of the initiative, 53 runners from the team signed up, accepting the challenge to cover the classic marathon distance of 42,195km in March. For each covered kilometer, Ubisoft Sofia donated BGN 1 to BFW’s causes and programs.
The MAR[ch]ATHON was ended successfully on the 31 of March with the collected amount of BGN 1975.65. Most of the participants – 45 athletes, managed to run the full length marathon, although the weather in March was very rainy and cold and did not offer the ideal conditions for outdoor sports.
As part of the Ubisoft family, the company in Bulgaria is successfully developing video games that are loved by people all over the world. Since its establishment in 2006, it has been actively involved in supporting various social causes in our country.
“We are extremely happy to be partners of the Bulgarian Fund for Women. With our first charity marathon, we are looking forward to contribute step by step for more and more girls and women to realize their full potential and dreams”, said Emilia Boteva, Communications Manager at Ubisoft Sofia.
On the occasion of the 8 of March, the company launched another new initiative – “Women in the Spotlight”, in which they presented short interviews with some of the successful women and talents at Ubisoft Sofia. They shared what inspires them, why they have become game developers, what qualities are needed to be successful in their work and what they would advise young women who dream of becoming like them. The participants in the initiative are in various leading positions at Ubisoft and prove that diversity in the workplace brings great benefits.
“There will be many people telling you that it’s a “male industry” and you have no place there. That is not true. Taking the first step is scary, but totally worth it”, says Anna Plachkova, game designer in the studio in one of the interviews.
We at the Bulgarian Fund for Women would like to express our gratitude from the bottom of our hearts to the company that is an advocate of equality; We also thank each of the 53 Ubi marathoners for taking the time and energy to run for a world free of discrimination, inequality and violence!
Visual: Ubisoft Sofia