For a 15th year the campaign “Out of Love for Life – Avon against breast cancer” calls out for support in the struggle against the most insidious of women’s diseases. Embrace the campaign and join the Walk to End Breast Cancer on the 4th of June in Sofia at the Big meadow in South park at 11:00 h. The charity campaign emphasizes on the embrace as an emotional gesture. Thus, all initiatives will take place under the motto “Embrace me! Out of love for life!” Its messangers are Orlin Pavlov, Assen Blatechki and Kalin Velyov.
Thanks to the successive efforts of Avon, awareness on the topic and accessible early diagnostics of breast cancer are constantly raising. For 14 years in the frameworks of the campaign “Out of Love for Life” around 1 500 000 leva were donated and 30 000 free preventive and diagnostic examinations were implemented in the whole country. In the period 2013-2014, Bulgarian Fund for Women with the support of Avon, donated apparatus for prevention of breast cancer, among which was a mobile mammogram and a breast ultrasound, as well as echographic apparatus for 7 hospitals in 7 towns around the country. In 2015, 8 000 examinations were implemented. The number of people suffering from breast cancer in Bulgaria is 46 000 and every year 3800 cases are added to the statistics. The efforts of the campaign at the moment are mainly directed to prevention because breast cancer is 100% curable if detected in time.
In 2016, the campaign “Out of Love for Life” stresses on the provision of help for women with breast cancer. This is possible through the sales of the charity products from the pink series of Avon. 100% of the profit of every sold product goes to the cause. Since the beginning of May, an elegant scarf is added to the portfolio of the charity products created especially for the Bulgarian market. It is in sync with the concept of this years’ campaign edition, in which heart stands the embrace.
The modern accessory completes the portfolio from the pink series of the company, which is yet 15 years offering jewelry and home products, accessible in the brochures of the cosmetic company. Every purchased item supports the program of Avon and the “One of 8” foundation – “Stand by me”, which in 2016 continues to fund raise for psychological counseling, legal advice and support groups for women with breast cancer, their families and friends; for practical support and preventive examinations.
Put the beautiful spring scarf “Out of Love for Life” and come to a Walk on the 4th of June! Let’s embrace together more women and inspire courage in our mothers, sisters and friends!
