Bulgarian Fund for Women (BFW) and Avon Bulgaria are once again joining forces in support of women’s rights through the “A Voice for All” campaign, launched on the occasion of March 8 – International Women’s Day.
BFW marks International Women’s Day every year as an opportunity to celebrate women’s political, economic, scientific, and cultural achievements. For us, this is also a day of political conversation and activism because, despite the progress made, there is still a long way to go. Numerous challenges remain before we achieve BFW’s vision of a just and equitable world where all women and girls have their voices heard and their choices respected.
Achieving this vision is easier when we know our supporters are behind us. One of our longest-standing corporate partners, Avon, has been supporting BFW’s mission since 2012. Over the years, the company has played an active role in several of our key initiatives, including:
- „The Invisible First Line“ – a campaign supporting crisis and counseling centers working on the frontlines to combat the escalating domestic violence crisis during the COVID-19 pandemic.
- „Love Errors“ – an initiative aimed at debunking common myths that justify violence.
Avon Bulgaria continues to support BFW’s efforts by providing funding to civil society organizations advocating for women’s rights and freedom from violence. In 2022, Avon donated BGN 20,000 to the Fund, which was directed to the Emprove Foundation to secure administrative and organizational needs (core funding). Last year, Avon Bulgaria contributed an additional BGN 20,000, which BFW distributed to the X and D Perspectives Foundation.
Gergana Kutseva (BFW), Veneta Dimitrova (Avon), and Nadezhda Dermendzhieva (BFW) at the conference celebrating the 20th anniversary of BFW, “Feminism is for Everyone.”
In March 2025, Avon Bulgaria will launch the “A Voice for All” campaign, donating 100% of the profits from the sales of products in the limited charity collection to BFW. The funds will be directly distributed to civil organizations dedicated to protecting women’s rights.
Learn more about the campaign HERE.
Learn more about our long-standing partnership in this interview with Veneta Dimitrova, Managing Director for Bulgaria, North Macedonia, Greece, Slovenia, Croatia, Bosnia and Herzegovina at Avon.
About Avon
For 139 years, Avon has been a champion of equality, empowering women to thrive, become independent, and believe in themselves and their abilities. The company reinforces its commitment to women’s well-being through progressive workplace policies, including:
- A menopause policy that ensures optimal working conditions, flexible hours, and an additional five days off.
Equal pay for women and men. - Additional leave for all employees to prioritize self-care.
At Avon, gender equality is at the heart of everything we do. From empowering women through economic opportunities to creating inclusive policies that support our teams, we strive to make equality a reality. This International Women’s Day, we celebrate the power and potential of women by urging everyone to spread joy, foster empathy, and use our voices for good. Together, we can make progress for women and create a more balanced world!
Christoph Neurink, CEO of Avon
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